Trojan

Trojan Pride 2024 – “This Is How We Do It”

For last year’s Toronto and Montreal Pride activations, I worked closely with an Art Director, Video Editor, and Strategist to help bring Trojan’s refreshed Pride campaign to life.As a Production Artist, I adapted social assets, prepped layouts, and ensured consistency across platforms.

Last year’s concept leaned into the power of togetherness—celebrating intimacy not just physically, but emotionally. We brought this to life through visuals inspired by the historic hanky code, a bold symbol of queer self-expression. It was equal parts educational and celebratory, showing Trojan’s commitment to being a proud and playful ally of whatever you're into.